Prince Alfred Park Pool, Sydney

As part of a long-standing relationship with City of Sydney, we created the identity and signage for its largest public works project in recent years – the newly refurbished Prince Alfred Park Pool.

The $20.5m revamp needed clear wayfinding and signage. The site’s colourful history as the home of Sydney’s seasonal circus gave us a theatrical heritage to tap into. Inside, we developed our design around this inspiration, using bright colours and a clear visual language designed for tri-generation swimmers.
To contrast, our approach to the outside was restrained to align with Neeson Murcutt’s architectural language of integration with the natural landscape. The external signage is mirrored to reflect and blend with the trees and meadows – a subtle introduction to the pool, which is hidden from view by a pastoral panorama.

We experimented with materials and fabrication techniques to ensure our environmental graphics were integrated and not just ‘stuck on’. Hand-painted signs, kiln-fired tiles and stainless steel discs etched with the site’s sustainability initiatives can be seen around the site.