I partnered with the Private Harley Street Clinic in 2018. Our objective was to elevate the brand in a way that evoked high-quality healthcare and exclusivity, targeting untapped audience segments via social media while being mindful not to alienate PHSC’s core demographic of high-income individuals. Through a process including market and customer research, competitive and internal audits, and brand focus workshops with key executives, we were able to craft a new, authentic and unified identity positioned to achieve PHSC’s objectives, and roundly approved by its board of directors. We developed a core messaging including vision, mission, and values that redefined perceptions of PHSC both internally and externally.
The new brand identity I crafted for PHSC was centred on a rejuvenated signature—a fresh visual representation of the organisation’s approach to providing the best quality healthcare in its field.
The PHSC website called for a unique and expansive set of features. It needed to be multilingual, educational and intuitive, resonate with more than eight audience segments, and effectively convey the brand’s authentic personality. I designed and developed a site that accomplished all of these objectives in a framework brought to life with iconography, photography, bold typography, and informative copy. The site also included a custom account and booking system, a new and innovative means for patients to book their consultations online and keep track of their treatments and payments securely.