PRO2ECT

PRO2ECT is a brand that promotes the use of protective face masks in British culture. It creates a buzz around the products through various marketing materials - from a look book to packaging. The brand name is a play on the word protect, featuring the molecular term for oxygen as this links to breathing fresh air. The brand has been realised into a packaging set which includes a look book, face mask, sticker and leaflet. This is all wrapped up in a metallic silver sealed bag which makes the brand appear futuristic. The outcome is bold and trendy. It has a fashionable but utilitarian feel, which is appropriate for the context.