Producer | Amazon Fashion Destination Denim
Hosted over four days from 24 October to 27 October 2019, "Destination denim" was an online and offline event that combined fashion, technology and music.
The experience, set across four floors in Kühlhaus Berlin, gave customers a chance to discover new technology innovations, take part in workshops, attend panel talks and get their denim customised. Gigs took place on three evenings featuring Liam Payne, Jorja Smith and Anne Marie.
For the "Infinite rail" area, 78 pairs of jeans, 156 plexiglass plates and more than 200 meters of neon tubes were used to form an installation, displaying the Amazon Essentials denim range.
A 12-metre LED wall forms the "Digital catwalk", featuring models in a wide selection of denim looks. Visitors had their movements tracked which the models then mimicked.