PRODUCING BRANDED CONTENT

  • Alejandra Castillo Madera

I love to sit down with clients and carefully understand their needs and goals to latter put together a crew for a production of any size. I have a passion for fiction, so branded content has been a great way to explore those narratives.

AXN & Ranger
A branded content focused on the performance of Ford Ranger, a car for those who go where no one has ever dared. A mysterious, daring, science fiction-like scene, our goal was creating a visual language that reflected the contents and personality of the AXN channel.
> Finalist Promax Global Excellence 2017
> It was a day-for-night shooting: we filmed in daylight simulating a night scene.
Director & Editor: Alberto García
AXN & Nissan
Branded Content for AXN & Nissan. A mysterious, action scene that reflected the contents and personality of the AXN channel.
Director & Editor: Alberto García

AXN & Mustang Shelby

Branded content at its best. We were really happy with the client’s feedback: “… we presented to our directors and dealers the Shelby® GT350® spot. I want to extend the congratulations to you, and that we are very happy with this kind of work that leaves us with great satisfaction, and like the tagline says, exceeds our expectations. Thank you for your passion!”
> Silver Promax Global Excellence 2017 for Brand Integration Network promotion.
Director & Editor: Alberto García
SONY Grey's Anatomy On-Air Campaign
One of the reasons Grey’s Anatomy is such a popular show is because we all can relate to its situations and identify ourselves with its characters’ emotions. With this campaign, the goal was to use characters to convey these situations and emotions to spark a connection with the audience.
> We produced four spots in Spanish and four in Portuguese. Production took place in Mexico City.
Director: Mary Cruz Camacho
Telemundo El Señor de los Cielos
Amado Carrillo Fuentes is alive and well! But what happened with him? Did he change his face? Is he working for the DEA? This docu-fiction campaign presents El Señor de los Cielos second season. We created 13 promo spots and also shot green screen clips of the characters to allow compositing and graphic integration with navigation elements throughout the entire season.
> Bronze at PromaxBDA Latin America 2014
> 3 days of shooting.

AXN & Hyundai

Branded content shot with a Sony a7 on Mexico.
Director & Editor: Alberto García

AXN & Dodge Neon

Branded content about two hackers ready for their next job.
Director & Editor: Alberto García

SONY POP-PETS & Toyota

Four clever puppets that are crazy about pop culture! These lovely creatures called The Pop-Pets were created forSony Entertainment Television Latin America and Toyota Rav4 as a branded content campaign.
> Finalist in Promax Global Excellence 2017
> The puppets were made in Mexico City
Director & Editor: Alberto García
AXN & GMC Terrain
Branded content created for AXN, a channel focused on procedural series such as CSI, Criminal Mind and NCIS. The spot portrays a crime scene as the scenario to present the features of the GMC Terrain.
> The location was an old train station in Mexico City.
> We shot at night with a small and talented crew.
Director & Editor: Alberto García

Project Tags

Companies

  • Sony Pictures Entertainment logo

    Sony Pictures Entertainment

    • Film
  • H

    Hyundai

    • f

      ford

      • N

        NISSAN

        • A

          AXN- Sony Pictures Television

          • t

            toyota

            • G

              GMC

              • T

                Telemundo

                Skills