Product vision for Bloomberg NEF

  • Flow Bo

Creating the next generation products for Bloomberg NEF, I aligned the vision for the mobile app with the company strategy. The vision was based on primary use cases discovered during user research I conducted and business requirements I gathered. The vision aimed to create a clear set of principles to prioritise the UX, design and product roadmap for the mobile app, the website and Bloomberg terminal function.


  • Bloomberg Studio logo

    Bloomberg Studio

    • Non Creative Industries