Project Management - International Press Launch

  • Olof Erlandsson

Successfully launched the luxurious electric boat, X-shore, under the visionary leadership of renowned Swedish entrepreneur Conrad Bergström. Secured extensive international press coverage across prestigious platforms such as Architectural Digest, Vanity Fair, Financial Times, BBC, V-Magazine, and leading yacht and boat media outlets. Orchestrated a seamless press and communication rollout, overseeing a network of 5 PR agencies, crafting compelling press releases, and producing comprehensive press materials. Spearheaded the complete event production in Palma, Mallorca, hosting 70 influential press and media attendees flown in for the occasion. Curated an unforgettable experience featuring a pop-up restaurant showcasing exquisite 18-course menus by a Michelin-starred chef, highlighting locally sourced produce.