Project Manager and Media Planner

  • Flavia Robles Lorente

As part of my university degree, I worked for 5 months for a UK based start-up called Y.O.U underwear. They are an underwear brand with a Buy 1 Give 1 business model to help populations in Africa without underwear. This was a group project and I was the project manager which meant I was the point of contact with the client and I was responsible for making sure the team was working hard and that the campaign was running smoothly. I was also the media planner so I designed a social media plan as well as an action plan for the campaign. Additionally, I also did part of the copywriting during the implementation of the campaign.