The reputation of Cambridge University Press if of the highest in the world; its academic books are second to none. Their design, however, is out of touch. As well as communicating detailed information about their publications, CUPs marketing materials must interest and engage the students and inject excitement to the subject at hand.
I have designed across a range of printed formats for the press, (brochures, flyers, adverts etc.) for a host of different subjects and each required imaginative illustration, meticulous typesetting and, of course, working to their detailed brand guidelines.