The posters were designed for promoting Murakami’s book series. They were designed not for promoting a single book but the whole collection. Although my idea was to keep using the hand lettering I did not want to use the book covers in the poster design. I had to develop a design that stands for the whole series, while clearly promoting each of it’s books so that if you look at one of the book covers, you can identify it with the poster you saw in the shop entrance.