Proper Urban Neighbourhood study for Vastint

This property developer wanted to understand how they can make a new place a place with soul in East London. We were asked to conduct user research to understand what kinds of neighbourhood would attract the types of urban pioneers and settlers that in turn tend to attract others. We found people with these qualities, and explored the sorts of places and resources they need as a great context for creative business and to make things happen. We took the findings back to the client as a report and discussion.