Good Praxis created an identity for internationalist peacekeeping organization Protection Approaches.
The brief required this to be both precise yet human, whilst steering clear of charity sector tropes. This system was to be used across print and digital materials, stationery, and social media communication.
“I think this is just great; I wanted to get to something we couldn't grasp at. There's a kind of simple elegance to this.” — Kate Ferguson, Founding Director