Join The–Dots



This project was set out to highligh the key concepts of PROVIDE, an independent shop local to Birmingham.

Trying to understand if the nostalgia and the connection people had with local shops in the past and if they still yearn for a more intimate shopping experience. And are those experiences captured by PROVIDE.
All inter-linked with the conversations and interactions had at the shop, it prompted the search for the same types of interactions and conversations in Birmingham.

Higlighting the diversity and architecture that distinguishes Birmingam. This part portrays the voice of the people of Birmingham, the buildings, and the vibrant atmosphere.

Highlighting the experience people have and had with shopping.

Trying to understand the importance of print, and what it means to shop locally and online.

Trying to piece together the best of both worlds, the past and the present.


Ahmed Aden

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  • Filmmaker

Project Tags

  • Brand
  • Shopping
  • Provide
  • Creative
  • Birmingham
  • Advertising

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