PruGOals

Prudential PLC, the major financial services company which is a member of the FTSE-100 created the PruGOals charitable programme as part of their sponsorship of Ride London. Its ambition was to inspire and encourage young 16 - 18 years from low-economic backgrounds to aim high and reach their full potential. The students were provided with bikes, cycle training, employability workshops to boost confidence and self-esteem. I was employed to create a series of social media shorts to build a sense of community and stimulate motivation and commitment to the programme.