Publishing Unbound represents the design concept of looking into niche magazines. Caffeine magazine is one of the magazines that expresses subculture, focuses on targeting specific readers based on the interest of coffee culture. This design project introduces a collective look at all the niche magazines from fellow designers from the studio at CASS Art, Architecture and Design School. The design outcomes; the zine and publishing unbound boxing explore the ethics of caffeine magazine and the insights from the co-creator and founder itself, Scott Bentley.