Art Directed and worked on the scripting and soundscape provided by IMMERSIVE.EU. Big thank you to Matt King for going the extra mile on providing the content projected onto a 3.6 meter torso that stood in front of a 10 meter back wall of LED, working together to reveal the 2015 - 2016 Arsenal Away kit.
"The creative execution was a vision that I honestly thought was beyond our means when first presented, but in retrospect lifted up our eyes to a vision and idea that stands alone in my mind as the best PR stunt event we've ever done." -PUMA