Puma Flash Limited Edition Seeding Packaging

For the launch of the Puma Future Flash football boot, HereAfter was briefed to create a highly impactful piece of seeding packaging to be sent out to Puma's players and select press. The limited edition presentation case captures the energy of the new football boots as it illuminates automatically when removed from its delivery box. Internal LED lights cast an electric blue glow through the graphic lightning bolts that cut through the sleek matt black Perspex outer. As the hinged lid is opened the boots are presented jewel-like on a raised platform laser etched with a repeat pattern inspired by the fabric of the boots.