Puma | RS9.8 Campaign

  • India Jennings

Early 2019, Puma approached us to produce content that was suited to the JD and SIZE? audiences to drive product awareness for the forthcoming RS9.8 launch. The shoot involved a strong collaborative approach between myself and the Creative Lead, to bring the Mars Running System (RS) landscape to life. Further, we worked closely with the photographer, lighting assistant and production team to create a vibrant stage for the tech-lux (technical- luxury) styled characters to feature. The result was a collection of stunning editorial images that later launched on COMPLEX (in addition to JD and SIZE? socials) with a distinguished buzz for the product. Following the launch, a notable rise in product sales led to further product investment by the retailer OFFICE and purchased usage for the images.