Puma Suede 307 Seeding Packaging

  • Jonathan Coleman

The Puma Suede is no stranger to history. When Tommie Smith won the 200m race at the 1968 Summer Olympics, he stepped onto the victory stand with his Suedes in hand, raised his black gloved fist for universal equality, and made history. To celebrate this iconic moment HereAfter created luxury packaging for this limited edition. Only 307 numbered pairs were created - in homage to Tommie’s Olympic number. Crafted from premium Italian leather, this timeless pair is made to last a lifetime. Each of the boxes were delivered in a bespoke tote bag with 
a drawstring made from Puma Suede laces and a woven fabric side tab.