Puma | Suede Heritage

  • India Jennings

After over 50 years since the first Puma Suede Classic was released, the Brand returned the original to its former glory with a global relaunch. The UK based Puma client provided me with a sizable budget to produce a plethora of moments, partnerships and content campaigns to fall in line with the launch. One of the notable content shoots was the Suede Heritage piece with Emma Louise Connolly and JD Sports. We created a timeless editorial piece by combining streetwear fashion and classic minimalised elements for a more luxurious tone of voice.