With the aim of strengthening Puma's customer proximity and bringing different target groups and networks together, we curated two brilliant influencer events for Puma and the production company Origami. The first influencer event took place in the designer Hotel Amano in the center of Berlin. The breathtaking location combined with a glamorous dinner offered the perfect opportunity to authentically place the product and bring it closer to the customer. For the second Puma x Origami Influencer Event, we invited our guests on a private boat, which was branded and equipped with a DJ, refreshing drinks and goodie bags. With this event, we wanted to connect influencers and brands outside of the digital world and make the brand experience personal.