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Puma Yard, Shoreditch

Puma's sell out activation for the London Olympics, home of the Jamaican team.

"Puma Yard Pop Up is a Jamaican themed venue open by sports brand Puma. Open throughout the Olympic Games, Puma Yard Pop Up hosts regular club nights and live music with performances from Groove Armada and Professor Green. The retail section has Usain Bolt inspired wear and exclusive items designed by Cedella Marley. There is also a rooftop bar and screenings of all the latest sporting action" View London

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Helen Kemp

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