Pump Water, Coca Cola

  • Eve Lloyd Knight

Pump Water rebranded creating their ad campaign ‘Feel the Flow’ they launched with my illustrations which went on billboards all over Australia and New Zealand. ‘Feel the Flow’ encapsulated Pump’s revised positioning centred on the benefits of staying hydrated, using a group of drummers in the TV ad performing a flowing beat – pausing only to refresh with Pump. The campaign was supported by a cinema spot, TV commercials, social content and outdoor. The TV advert also had my illustrations at the end!