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Purpose for Earth Foundation | Brand Identity

  • Betty K

PROJECT OVERVIEW

Purpose for Earth Foundation is a nonprofit organization with a mission to keep oceans plastic free. They are also passionate about saving marine life like sea turtles and coral reefs. I was tasked with making them a new logo and branding identity. The idea behind the logo was inspired by the ocean because all the work they do has to do with marine life and oceans. The orange color above the ocean waves is a nod to the organization's cause to protect coral reefs.

DESIGN PROCESS

When I was creating the logo, all my concepts were ideas about the ocean as the company's work is all about the ocean whether it's saving sea turtles, saving coral reefs or keeping our oceans plastic free. I started out with making waves for the symbol. Eventually I settled on a badge-like logo so that the text wraps around the waves symbol.

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