• Josh Randle
  • Peter Silk

We were commissioned to develop a new visual language to roll out across print and digital environments. The new dynamic marque has been designed so it can evolve to become an integral part of the visual language of Pursula. The dynamic nature of the marque means it can adapt to different styles mixing minimal elements and clean type treatments to create a style that encompasses the boundless spirit of Pursula and the evolution of the brand. A comprehensive visual language was then built around the concept which was then rolled out onto all brand communications.

“Couldn't be happier with the experience we had with Newfor. From the original discovery sessions, brand identity, website design to the final product delivery - we always felt like Josh & Tom were a part of our team and were challenging us in the best way. We have ultimately ended up with a product we are really happy with. We felt like we were in safe hands for the whole journey and were really excited to see their interpretations of our inputs and ideas.”
David Brewer, Founder @ Pursula