PyeongChang 2018 Olympic Pictograms

  • Kat Gilbert

This energetic brand was visible across all Eurosport screens and platforms in the buildup before and during PyeongChang 2018. Iconography is an integral part of all Olympic games and of effective motion graphics illustrating various sports. My task was to conceptualize and design the official pictograms for the brand.

The talented Henrik Kubel built the customized typeface for PyeongChang 2018, so it felt natural to source the angles and curves from the type to create the pictograms' visual language.
DixonBaxi's brand film summarizes all the impressive work made for this international sports event. Explaining the initial inspiration of Korean pop culture and Hangul letters, and how it fed into a vibrant brand langauge.