QP Magazine
The UK’s pre-eminent luxury publication dedicated to watches and watch collecting, bringing you news, reviews and industry insights on all the latest watches, with interviews and in-depth features on horology.
Client:
Telegraph Media Group
The brief:
After the Telegraph Media Group acquired this title from its founder, we were brought in to completely redesign the title from the smallest typographical detail to the most sumptuous double-page spread. Our brief was to create a sophisticated, modern, lifestyle magazine for lovers of fine watches.
The Solution:
We created a new, flexible template and commissioned the world’s best watch photographers to contribute. Four years and 22 issues later, this successful, market-leading title was bought by its publishing rival, Hearst.
Role:
Concept, art direction, commissioning and layout.
