A new collective made with young graphic design graduates in mind. A safe space to share experiences and make a change to present and future entry-level jobs.
To introduce the brand, a starter zine. This printed on a single sheet of paper, it can be made in large quantities, quickly and spread throughout universities. The zine introduces the brand, what it wants and how it will do it which in turn encourages the members to join.
The online presence is focused on the website where, by signing the pledge, designers can access exclusive events and resources.
To target passers-by - agreeing or not - a series of posters shared pressing thoughts by interns. These would be displayed where the target audience gathers, universities, bus stops/tube stations and public walls in urban areas like Shoreditch or Peckham.