I played a leading role in two of the Royal Air Force's main activities for its 100th Anniversary celebrations in 2018. As a core member of the media delivery team I managed an international PR campaign for the RAF100 Baton Relay, working with content creators, photographers, videographers and journalists across the UK and overseas, and working closely with external PR colleagues at MHP Engine. I developed a campaign plan based on the RAF100 Brand and External Communications Plan, and managed the campaign from concept through delivery and into analysis.
Alongside the Baton Relay I also took on overall responsibility for promoting the RAF100 Aircraft Tour, a public display on London. I managed a digital-led campaign to attract footfall, and used targeted media relations to make sure the RAF's key 16-25-year-old demographic were attracted.
Companies
Engine
- Publishing
