RAG & BONE’S DESIGNERS RETURNED TO THEIR ADOPTED HOMETOWN OF NEW YORK TO PRESENT THEIR FALL 2014 MENSWEAR COLLECTION. ARTISAN CREATED A PHOTOGRAPHIC BACKDROP FOR THE RUNWAY, FEATURING IMAGES OF EACH MODEL AS HE WALKED, THE DIGITAL COLLAGE UTILISED SUPER-SLOW MOTION CAMERAS DISPLAYED ON CUSTOM MONOLITHIC DISPLAYS, TO PORTRAY THE CLOTHES WITH A MORE RELAXED, LESS STYLED FEEL. THE EFFECT WAS DESIGNED TO BOTH UNDERLINE THE FASHION MESSAGE AND EMPHASIZE THE EASE WITH WHICH SO MANY INCORPORATE RAG & BONE INTO THEIR WARDROBES.
AS THE MODELS SAUNTERED PAST THE INSTALLATION, THREE HIGH SPEED CAMERAS RECORDING 1000 FRAMES PER SECOND CAPTURED THE MODELS IN REAL-TIME, CREATING A “DIGITAL ECHO” THAT CREATED AN EVOLUTION-SCALE, WARPED SENSE OF TIME. ADDING IN THE MECHANICAL, BREAK BEAT VERSION OF MOVE ON UP BY CURTIS MAYFIELD, THE OVER ALL THE EFFECT WAS CITY-FIED AND OPTIMISTIC.
IN COLLABORATION WITH PRODJECT AND MY BEAUTIFUL CITY