Ragard & Ambrose Brand Identity

Ragard & Ambrose are London based architectural firm. They needed an identity that was slick and professional, matching the forward thinking and sharp minds behind the brand. It presented a unique opportunity to work the letters r & a into a simple and effective mark that gave off the subtle impression of buildings interacting. A unique typeface was developed to be applied across all signage and headings. A significant amount of uppercase letters were tailored to fit the style of the logo mark, reinforcing the structured sharpness of the brand. A select few of lowercase letters were also developed to reinforce this, the abstract nature of the typeface meant it was important to retain balance, hence retaining the majority of the lowercase letters as they were. In house stationary, assets, signage and collateral were all developed.