Rainbow Trust - The Big Hour

Client: Rainbow Trust

Agency: Twentieth Century Boy

Platform: Youtube (online)

Project Duration: 25 days

Rainbow Trust approached us with the challenge to promote awareness of their annual 'Big Hour' Charity event. This event focusses on the idea of using the spare hour to benefit the charity when the clocks go back. With very low funding & resources we all pulled together to produce a video that is uplifting, emotional, informing and with the addition of an exciting twist. The video became their most successful to date, increasing their donations overall.