This project was all about Ramadan in the UK. We identified five key insights for Ramadan in the UK (webinar) and this year we also partnered with Sudanese-British Muslim creator, Basma Khalifa to produce ‘Stories of Ramadan'—an exploration of how Muslims across Europe celebrate Ramadan. The video features conversations between influential Muslim creators and small businesses such as Habiba Da Silva, Akafi Ali, Unit Sheffiled, Eusebi Deli and BBC Radio presenter Mim Shaikh — covering three key topics of supporting small business, connectivity and creators creating for the community!