range of leather accessories

  • Shreya Bhan
Created a range of products for each season, beginning with thorough trend and colour forecasting, travelling to global markets to understand the current and emerging trends and moulding them into the domestic market. This also included extensive competition analysis.Visualised a collection for the season and presented the same to the retail team, placed orders for the collection keeping in mind the feedback of consumers, and created a range of appropriate product and price mix. Ordering with the vendors, keeping in mind their capacity and lead time, giving quality control measures which were to be followed in the production process, and managed vendor queries. Finally, analysed the movement of the launched collections, placing repeat orders, adding or removing certain features and utilities according to customer feedback while also giving creative and design inputs for visual merchandising, ad campaigns, product shoots, social media marketing.