Range Rover "Power of Presence" USA TV Commercial

The idea behind the launch of the Range Rover Evoque was executed as a social experiment. The car designers brief was to create a car with presence. To see if they fulfilled the brief we created The Presence Project, and parked the never-before-seen car in the middle of the busiest places in the world.

Companies

  • Y

    Y&R New York

    • Y

      Young & Rubicam

      • J

        Jaguar Land Rover

        • R

          Range Rover

          Skills