RANKIN CREATIVE | Royal London I How To Die Well

- Personal essays by leading journalists and authors, including Rhik Samadder, Kevin Toolis, Dr Kathryn Mannix and Amita Joshi. - Interviews with experts in the field of death and notable figures in wider culture. - Informative chapters containing practical support and guidance across four key sections (‘Before you go’, ‘Your funeral’, ‘Saying goodbye’ and ‘Good grief’) - Fact sheets, activity pages, checklists and further resources - Original illustrations by renowned illustrator Andrea Ucini 1B Online Readership | 3.23M Online Views | 2.28K Social Shares

We worked with Royal London, the insurer founded to work against funeral poverty, to create ‘How to die well’ - a book of cultural conversations, inclusive insights and resources for anyone dealing with death.

With commissioned stories and illustrations we walk the reader through the practical and emotional aspects of dealing with death, and the world responded with love.

How to die well was covered in 85+ pieces of coverage reaching a readership of over one billion, millions of viewers and resulting in thousands of shares. Breaking taboos matters.

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