RANKIN X JITROIS SS19 CAMPAIGN
This campaign has taken Jitrois back to its fabulous roots
with visuals that are full of attitude, power and serenity.
But with a tribe of new, up-and-coming faces, it’s also
about bringing a contemporary and paired back edge
to the brand for 2019.
Rankin, founder of The Full Service and photographer
of the lookbook says, ‘I loved this shoot because I love
working with people, and that’s what this was all about.
We took everything back-to-basics and focused on
character, bringing out each individual’s personality for
some really honest and authentic moments. It had a
real 90s feel on set and I found the whole thing
So, with this troupe of young, vivacious individuals,
dressed in the new SS19 clothing, Jitrois has officially
blown away the cobwebs and refreshed their image
for the new season.
Jitrois: ‘Every garment in this collection will feel like a
second skin. They are designed to allow people to be
glamorous and chic in the fast paced world of today.
You can put them on and carry on with life, knowing that
you look amazing. I think Rankin really understood this
and captured a sense of effortless style in every
Just like the clothes, the campaign film was all about
simple but effective touches, avoiding anything overly
complicated or extravagant. The corner sets, the grey
backdrops and the industrial props were all designed
to enhance the visuals without pulling focus.
And, after all the in-your-face glitz and the full-blown
glam of the festive season, this sense of laid-back
chic and fresh faced allure is exactly what the doctor
ordered. Bring on SS19!
"The Full Service brings a striking 90s chic vibe to the new Jitrois collection. Featuring a super cool tribe of individuals, this is all about action in the moment and a powerfully understated sense of attitude. Bring on SS19! “
Photographer - Rankin
Makeup Artist - Marco Antonio
Hair Stylist - Nick Irwin
Manicurist - Jess Thompson
Stylist - Kim Howells
Naraya O @ Established
Sandra M @ Established
Sophie @ Wild