This campaign has taken Jitrois back to its fabulous roots with visuals that are full of attitude, power and serenity. But with a tribe of new, up-and-coming faces, it’s also about bringing a contemporary and paired back edge to the brand for 2019. Rankin, founder of The Full Service and photographer of the lookbook says, ‘I loved this shoot because I love working with people, and that’s what this was all about. We took everything back-to-basics and focused on character, bringing out each individual’s personality for some really honest and authentic moments. It had a real 90s feel on set and I found the whole thing really invigorating’. So, with this troupe of young, vivacious individuals, dressed in the new SS19 clothing, Jitrois has officially blown away the cobwebs and refreshed their image for the new season. Jitrois: ‘Every garment in this collection will feel like a second skin. They are designed to allow people to be glamorous and chic in the fast paced world of today. You can put them on and carry on with life, knowing that you look amazing. I think Rankin really understood this and captured a sense of effortless style in every single image.’ Just like the clothes, the campaign film was all about simple but effective touches, avoiding anything overly complicated or extravagant. The corner sets, the grey backdrops and the industrial props were all designed to enhance the visuals without pulling focus. And, after all the in-your-face glitz and the full-blown glam of the festive season, this sense of laid-back chic and fresh faced allure is exactly what the doctor ordered. Bring on SS19! "The Full Service brings a striking 90s chic vibe to the new Jitrois collection. Featuring a super cool tribe of individuals, this is all about action in the moment and a powerfully understated sense of attitude. Bring on SS19! “ Credits Photographer - Rankin Makeup Artist - Marco Antonio Hair Stylist - Nick Irwin Manicurist - Jess Thompson Stylist - Kim Howells Naraya O @ Established Sandra M @ Established Sophie @ Wild Liam@select Pascal@PRM

Project Tags


  • RANKIN logo


    • Photography