RANKIN X RELATE -

Rankin teamed up with relationship support charity Relate to shine the spotlight on the unseen – intimacy in our later years. Shooting five couples and one woman in their most intimate settings, the team set out to show ageing romance in a way that’s never been done before.

“The simple fact is it that we all need intimacy now more than ever – and age, of course, really is just a number. The greatness of love and affection – the very things we can’t stop writing books, films, and pop songs about – doesn’t need to change as we find our later years. This campaign sets out to break convention, and that’s what it did, both before and behind the camera.” - Rankin discussing Relate

Project Tags

Companies

  • Ogilvy logo

    Ogilvy

    • Advertising
  • RANKIN logo

    RANKIN

    • Photography
  • RANKIN GROUP logo

    RANKIN GROUP

    • Advertising
  • R

    Relate Charity

    Skills