Raquel Duarte Brand Identity
Client Interiors architect & designer Raquel Duarte from Porto, Portugal Project Goals The main objective of this branding was to join the Natural influence of bright, clean, and modern design in modern architecture context and translate it into a brand identity. The biggest challenge was to balance the corporate/technical vs personal side of the branding.
Solution
To translate and link both client personality, as well as the technical side of the brand insights, were used 2 elements:
- a pencil (in the A characters) which represent the hand sketching part of the process, the creativity, the flow, and the personal touch;
- a house (in the ambigram) which stands for the technical side of the architecture and design, the rational and complexity.
As a result of the duality of the brand were also adapted duotone of woody-peach and deep green tones which would connect both of the elements into the context of Nature.
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