Rauch Yippy Drink

Imaginary Campaign for Rauch, Yippy Drink. This is an imaginary campaign for Rauch, adapted to Yippy Drink for Kids. It is a case study targeting kids and the concept shows the dreamy world kids live into. Half-moon, presented in the project, through giant fruits in each poster, shows the power of dreaming big and the the impact of healthy nutrition on child growth and development. The concept calls for an action to get the right daily vitamins to grow up right, to shine bright and realize their dreams.