An Expression Through Dance
Words: Richard Akuson
Original Article: here
Rayo’s 2017 ad campaign was inspired contemporary dance and the designer’s Yoruba culture. In a statement, the designer, Lamipo Somoye, describes the collection (dubbed Nothing) as being a true expression of herself.
The desert-themed campaign was shot as a collaboration between emerging talent Daniel Obasi as creative director and Clement Ogoh as photographer. The result is a strong visual presentation that captures the intricacy of the pieces without foregoing any of the art factor.