Razer Rebrand
Razer is the world’s leading lifestyle brand for gamers. The original logo mark was far too complex and didn't work at small scales, the neon green would blur the mark and become unpleasant on the eye. I set out to make the mark more readable, stronger and more condensed in relation to the type, whilst remaining true to the original concept which the company is so renowned for.
A series of before and after product shots, showcasing the new logo and typography in action.
Below shows a glimpse at some of my working process, I start sketching in Photoshop and then go into development and refinement in Illustrator.
