RBL.media

Radio Banda Larga is a community web radio streaming between Torino and Berlin. The radio is strictly based on a bottom-up approach: every listener can be given the tools to become a producer of radio content. Starting from a logo and minimal brand guidelines, we were asked to give shape to the radio’s new visual language, while embedding in the platform a series of new digital tools to both train and talk to their listeners. The most important one is the listeners poll, based on the radio’s Telegram channel and key to a really crowdsourced radio content. Contained in the “il Poll di RBL” section, it’s visible in the homepage as a dynamic side bar. Since there’s not always a consultation going on, the dynamic bar is used consistently to showcase the radio motto or indicate the page users are at; it turns pink only when a new consultation is on. Same happens for the mobile version, where the bar becomes a horizontal element. Furthermore, the platform gathers on one platform a variety of live and archive audio and video content previously stored on multiple accounts – youtube, mixcloud, soundcloud, to name a few –, spread between the two main hubs. This project was made by TODO.