Re-branding Folkington's

The Brief This project was a self-initiated exploration of re-branding. We aimed to create our unique version of a re-branding strategy for Folkington's. Our goal was to use illustration as the focal point, establishing a distinctive style that reflected our vision. We chose Folkington's because of its extensive variety of flavours, presenting a wide range of creative opportunities and ideas. This project also provided a platform for collaboration, allowing us to merge diverse perspectives and skills. The Concept Our re-branding concept centred around six flavour's, each represented by its own unique pattern. We developed a new brand identity, which included typography, logo, and a unified and consistent illustration style. The illustrations were designed to highlight the flavours through vibrant, geometric patterns, creating a visual narrative that was both eye-catching and evocative. The consistent style across all patterns ensured a harmonious and recognizable brand image. The Result Our efforts resulted in the creation of six uniquely illustrated bottles, each one representing a different flavour. We brought these designs to life through tangible examples. To further amplify our re-branding, we designed billboards and posters for advertisements, effectively capturing the attention of a broader audience. The new brand identity not only enhanced the visual appeal of Folkington's products but also conveyed the rich, flavourful experience that each bottle offers.