(Re)genera is a ruralfocused territorial marketing consultancy initiative that aims at supporting sustainable regeneration of peripheral and rural areas through site-specific strategies that are people-centred, authentic and promote sustainable redevelopment. It was born from the desire and passion for preserving local cultures and natural resources and supporting local economic development. It advocates slow life and knowledge of the knowhow. As a consultancy, the project is currently in the process of building a portfolio of work.