Rebranding this rising brand of patissiers, bakers and savoury chefs
"I believe Real Patisserie brand is a strong one but certain elements were hidden to customers. Bozboz helped us first to identify what these were - and through doing so helped convey to customers what goes on behind the Real Patisserie shops, and the food we make" - Justin Gourlay, Real Patisserie
The Challenge
Real Patisserie are a fast growing chain, known far and wide for their quality produce, creative flair and attention to detail. Their brand had grown organically over the years and the owners wanted some expert help to position them for further growth.
They enlisted Bozboz to identify and capture the unique qualities of each individual shop, while refining their overall brand identity to allow for consistent scalability.
"Bozboz started by asking what Real Patisserie meant to all of us within the business as well as to our customers. Once that was established they distilled our identity into a 'tone of voice' and guides on our visual presence that customers could understand and identify with" - Justin Gourlay, Real Patisserie
Our Approach
We began by interviewing a selection of Real Patisserie’s team, capturing the essence of what has made them such a successful and fast growing business.
We distilled this into a set of brand guidelines, highlighting the values of creativity, integrity and quality which form the foundation of their business. Following our research, we developed a new visual identity, which would be used on all packaging, store fronts and livery across the business, signifying their culinary skill and creative flair.
The Results
The new look and communication style is the result of extensive research and collaboration with the Real Patisserie team. We have refined what was already a successful brand and positioned them to scale, creating a blueprint for their future growth.
The new identity has resulted in glowing reviews from the team and customers alike. Look out for a branch on a high street near you soon.
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