REALLY Channel Idents

Ink and Giants: "We had the pleasure of working closely with our friends at Discovery Creative to conceive and produce a set of new idents for Really channel. This completes the rebrand of their lifestyle and entertainment FTA channels. Really is about celebrating whole-hearted people who act on the courage of their convictions, from key workers and first responders to paranormal investigators. However, featuring real people in the idents was not an option this time around and so we were tasked to develop a concept that would celebrate that spirit of whole-heartedness, determination and going all in. Each ident, features the tools of the trades of the characters in the programmes and determinedly made their way towards the Really logo, their natural home. Occasionally held up, but eventually overcoming those challenges along the way. With the new remote-working setup and live-action being out of the picture, we decided to do a full CG execution to bring these idents to life."