Rebrand and relaunch of Inside Source Magazine

intu.co.uk initially had a small blog/magazine on-site named Shop Insider which experienced considerable YoY growth, to capitalise on that, and move away from restrictions previously imposed by intu, we moved the magazine to it's own domain and relaunched it as Inside Source. The magazine now covers a broader array of topics, has a proper design, greater domain authority and will, going forward, act as a tool for intu to capture a Gen-Z audience.