REBRAND: Coffee Shop

We have 8 weeks to research into local and chained coffee shops, to then go ahead and rebrand our own coffee shops. Doing research into our target audiences, and what is currently trending. I decided to go for a minimalistic look, aimed at students and young professionals, who want somewhere less cluttered and clear to go to, to wind down, or catch up on there work. I decided to go for a clear colour pallet, focusing on whites, browns, greys and blacks. I created the whole business brand, including: logo, app design, menu, reward cards, uniform and packaging.