Rebranding an organic food box delivery business.
Foodlife, an organic food delivery business wanted a fresh rebrand to celebrate their 25th anniversary. The Greater Manchester based fresh food delivery company have been going from strength to strength recently, so a fresh brand was a brilliant way to celebrate the amazing work that they do.
The aim of the chosen brand style was to showcase the fresh fruit and veg that goes into every Foodlife food box in a light-hearted and illustrative way.
Clarity of text was important when it came to the typography choices, as the branding was also applied to the company's delivery van.
The colour scheme aims to be earthy, to represent the company's organic food. But I included a few pops of bright colours to mix things up a little.
